September 8, 2017
Fall is almost here, which means that in addition to dropping temps and changing leaves, folks of all stripes are hitting the gym in droves. Football and soccer workouts are in full swing, and preseason training for basketball is underway, not to mention the people heading to the gym just because cooler temps make it…
Read MoreMarch 22, 2017
Building a sense of community within your gym is one of the best ways to increase member retention and attract new prospects. Get to know your members! Make them feel included, and foster a strong connection with other gym members to keep them coming back. Here are a few tips on how to nurture a…
Read MoreJanuary 30, 2017
With the new year in full swing, and no doubt a rush of “Resolutioners” who have decided to get back into shape this year, keeping your fitness equipment in shape is more important than ever. Not only does it keep your gym looking great, but it also helps ensure the safety of your users and…
Read MoreNovember 4, 2016
Ensuring your gym members are happy with their membership is a crucial component to keeping your doors open and staying a place to exercise. Discover the four tips to making your gym members happy and turning them into loyal customers. If your members are not satisfied with their experience, then they will be more likely…
Read MoreSeptember 6, 2016
When you have a home gym, an athletic training facility, or a membership-based center, keeping your gym clean is important from both an aesthetic standpoint and a safety one. Keeping your workout space tidy can help keep you, your athletes, or your members motivated, and it also can help prevent injury from tripping and falling….
Read MoreAugust 23, 2016
Strength equipment is an investment, and keeping it in top shape is important so the value of your investment is maximized. At some point, however, your equipment is going to need to be replaced. How do you know when that is? Here are some tips on what to look for during your regular inspection rounds….
Read MoreJuly 1, 2016
Gym owners face the tough decision to buy vs. lease their exercise equipment. Unfortunately, there are pros and cons to both, which makes the decision to buy or lease even more challenging. Here are some of the advantages and disadvantages to renting and purchasing your gym equipment. Cost Buying: Buying gym equipment is a smart…
Read MoreJune 17, 2016
You can have the most talented fitness instructors, a contagious workout environment and high-end workout equipment, but without effective marketing, your business will struggle. Implement these five easy ways to promote your gym and put your fitness facility on the map. Social Media Digital marketing is an effective and relatively cheap (or free) long-term gym…
Read MoreApril 22, 2016
Gym ownership can be a scary beast to tackle, especially if you are new to the industry or a first time business owner. But similar to exercising, if you stay true to your values, work hard and have a plan, you will see positive results. Avoid these three biggest mistakes gym owners make, and watch…
Read MoreMarch 11, 2016
Spring cleaning is not just for your house! If you own or manage a fitness center, gym or weight lifting facility, make spring cleaning a priority there as well. For most of your patrons, a clean facility is going to equal good hygiene, orderliness and functioning equipment. Here are some tips for keeping the space…
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