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The Beginning: 1977
Sisko Fitness gets its start in Powell, Tennessee, selling Olympic bar and plate sets to regional customers. Six months later, after repeated inquiries from customers on whether Sisko offered strength equipment, a contract is signed with a small manufacturer in California to provide utility benches and other items.
One Year In: 1978
The logistical difficulties of fulfilling orders from a factory on the West Coast drove Sisko Fitness to seek out a local strength equipment supplier. Supply inconsistencies soon convince them that doing their own manufacturing is the next step to take.
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Rapid Growth: 1979 to The Early 1990's
Sisko Fitness begins manufacturing a very basic line of benches, employing one full-time employee and two part-timers. Due to additional inquiries, the product line quickly expands to include over 30 pieces of strength equipment by 1980. Other fabrication projects supplemented the strength manufacturing operations into the early 1990's, including building ergonomic sewing stations for Levi Strauss and steel desks for college dormitories.
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The Legend Name is Born: 1998
Marketing and branding the equipment under a unique name begins. Per the suggestion of a satisfied client, the "Legend" brand is adopted for both the Sisko Fitness company and the strength equipment. Legend Fitness products are only sold through a network of independent dealers. At this time, the total count of employees is still only three people.
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Continuing to Grow: 2005 and 2006
As word of their product begins to slowly make its way through the strength equipment suppliers of the Southeast, Legend Fitness continues to grow in every possible way: the product line expands, more employees are hired, and sales increase.
In 2006, annual sales reach all-time highs and more advanced manufacturing techniques are adopted. 3D component design, computer-controlled routers, and plasma cutters are introduced onto the manufacturing floor. A direct sales department is established, as well as a small delivery service and an in-house upholstery shop. The Pro Series line of equipment is introduced.
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A New Acquisition: 2009
Legend Fitness can now count professional sports teams and championship-winning division schools at every level among its clients. In spite of a worldwide recession, Legend Fitness sales totals tripled over a three-year span. This attracts the attention of Bel-Essex America, who purchases Legend Fitness from the two primary shareholders in fall 2009. Legend becomes the exclusive supplier of strength equipment to several franchises, including D1 Sports Training and Chip Smith's Competitive Edge Sports.
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Growth & Innovation: 2010 to 2012
In 2010, Legend Fitness sales are on pace to quadruple the totals achieved in 2006. The premium LeverEDGE line of unilateral plate-loaded leverage machines is introduced and becomes instantly popular among customers, showing up in athletic training centers and fitness clubs around the world.
With the demand for Legend products continually outpacing manufacturing capacity, Legend acquires a 102,000 square foot facility on Middlebrook Pike in Knoxville, Tennessee. The Pro Series Modular Cage System is introduced, offering customers a way to configure cages to better suit their needs.
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Continuing to Grow: 2015 to 2016
In 2015, Legend Fitness saw 500% growth since the end of 2008, making it the fastest growing privately owned strength and fitness equipment manufacturer in the United States. Seeing a need for a sleek, modern line of pin select equipment, Legend Fitness launched the SelectEDGE line of premium selectorized machines at the end of 2015. SelectEDGE was instantly popular in country clubs and fitness centers, as well as athletic training facilities.
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Celebrating 40 Years: 2017
In 2017, Legend Fitness celebrated 40 years in business by continuing to grow the product line, adding more Pro Series attachments, innovative Reverse Back Extension machines, and more.
By this time, Legend Fitness equipment can be found around the world, from Olympic training centers in China to huge fitness centers in Canada, and everywhere in between. Numerous professional sports teams, colleges, and high schools around the US build strength with Legend Fitness. Regular people use Legend Fitness equipment in their home gyms and small fitness clubs around the world.
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Looking Towards the Future
Legend Fitness and Bel-Essex America parted ways in 2019, with Legend Fitness becoming its own entity alongside Component Fabricators.
Legend Rugby was introduced in 2019, bringing the best rugby scrum machines to the US market, after years of research. In 2020, Legend Fitness announced a partnership with Andre Agassi and Gil Reyes, bringing the Speedway Circuit to life.
The Legend Fitness team continues to innovate while delivering the best commercial-grade strength and fitness equipment around the world.
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